# FZARPA > I turn complex social and organisational challenges into resonant, high-impact narratives that demand attention. ## Posts - [Ditch the Dubai Selfie](https://fzarpa.com/ditch-dubai-selfie/): The Challenge: Breaking the Silence through Visual Contrast In late 2025, as the conflict in Sudan escalated, much of the world remained silent. Our mission was to break this apathy by exposing the United Arab Emirates’ (UAE) role in the war. The strategy was provocative: targeting the “luxury tourism” narrative of Dubai to spark a conversation about accountability during the peak holiday season. The Creative Execution: High-Stakes Subvertising I took creative ownership of the visual assets, utilizing Generative AI to achieve a level of realism and narrative compliance that traditional production couldn’t meet within the tight Christmas deadline. The concept […] - [Hind's Call](https://fzarpa.com/hinds-call/): The Challenge: A gigantic call for justice Hind Rajab was a six-year-old whose story became a global symbol of the tragedy in Gaza. The challenge was to create a tribute that matched the scale of the injustice, moving beyond “scroll fatigue” to create a physical intervention that commanded global attention. We needed a bridge between two Mediterranean beaches: one in Cataluña and the other in Palestine. The Concept: Reclaiming the Shore The stunt took place at Barcelona’s Somorrostro beach. This location was not chosen for contrast, but for connection: it was Hind’s favorite place. By unfolding a 1000m² banner on […] - [Revistas B2](https://fzarpa.com/revistas-b2/): The Challenge: Capturing a Dual Frequency in a Unified System B2 is Brazil’s leading agency for the university segment, specializing in the high-stakes world of graduation committees and academic entities. They needed two distinct printed publications to speak to two different “souls” of the student experience. The challenge was to maintain a cohesive agency brand across both while shifting the editorial focus from high-end ceremonial prestige to kinetic youth lifestyle. The Concept: One Grid, Two Worlds I approached this project by developing a rigorous, shared visual identity and grid system that anchored both publications. This structural consistency allowed the agency […] - [Regular para Proteger](https://fzarpa.com/regular-para-proteger/): When PL 2630 (Brazil’s bill on platform regulation) reached a decisive week, we turned a complex policy debate into a single, unforgettable image: empty school backpacks placed on the lawn in front of Brazil’s National Congress. The installation worked as a cenotaph—a memorial made of absence—so the press could carry the message further than our budget ever could. Why this mattered PL 2630 put platform accountability at the center of Brazil’s public conversation. The debate was loud, technical, and emotionally charged—exactly the kind of context where people tend to “pick a side” before they understand the stakes. Our constraint was […] - [AIDA's Pitch](https://fzarpa.com/aidas-pitch/): Storyboarding Solidarity: Protecting the right to play The Challenge: Demystifying the Win The children of the Aida Refugee Camp in the West Bank faced a direct threat: a demolition order for their football pitch. After a global campaign and intervention from UEFA, the demolition was suspended. The challenge was to report this victory back to millions of Avaaz members in a way that felt as vibrant and grassroots as the kids’ own resistance, without losing the gravity of the situation. Ver essa foto no Instagram Um post compartilhado por Avaaz | The World in Action (@avaaz_org) The Concept: The Human-Scale […] - [Revolução de Afetos](https://fzarpa.com/revolucao-de-afetos/): The Challenge: Designing a Path through Polarization Brazil’s digital landscape is heavily scarred by political radicalization. Avaaz launched the ‘Revolução de Afetos’ podcast, hosted by Nana Queiroz and Gabriela Leite, to navigate this hostility and rebuild social ties. The project required a brand that captured the revolutionary strength needed to mend a fractured society. The Medium and the Message: Acoustic Intimacy We anchored this project in the podcast format because sound is the richest sense for cultivating identity and deep connection. Drawing on the idea of shared spheres, audio creates a protective, intimate bubble for the listener. Hearing a voice […] - [Haddad 2018](https://fzarpa.com/haddad-2018/): The Challenge: Visualizing a Collective Future The 2018 presidential campaign was a high-velocity battlefield. Operating within a fast-paced “war room” committee, we had to respond to a shifting political landscape in real-time. By this stage of the race, traditional policy discussions had evaporated. The challenge was to transform a complex government program into a set of tangible arguments that could survive the chaos of a polarized public sphere. The Strategy: The Teacher vs. The Rhetoric Our strategic pivot was to lean into Fernando Haddad’s identity as a Teacher. In a climate dominated by violent rhetoric and aggressive speeches from the […] - [Youth Climate Case Japan](https://fzarpa.com/youth-climate-case-japan/): The Challenge: Localizing Global Empathy At the Nagoya District Court, 16 youth filed a landmark lawsuit against 10 major thermal power companies, demanding IPCC-aligned emission reductions. Navigating this context, the primary strategic challenge was not merely explaining Japanese legal proceedings, but mobilizing a global base to emotionally invest in a distant, culturally distinct legal battle. We had to generate international momentum without stepping into the trap of Western savior tropes or being perceived as an invasive foreign pressure. Ver essa foto no Instagram Um post compartilhado por Avaaz | The World in Action (@avaaz_org) The Strategy: Designing Bubbles of Solidarity […] - [Amazon Summit](https://fzarpa.com/amazon-summit/): The Challenge: Centering the Forest in the Path to COP30 The Amazon Summit was a critical diplomatic precursor to COP30. The challenge was to ensure that the “tipping point” of the biome wasn’t just a technical “talking point”, but a lived reality represented by the people who protect it. We needed to transform a high-level political gathering into a space of radical inclusion, bridging the gap between grassroots indigenous mobilization and global environmental policy. Platforming Leadership and Protagonism I built a multi-layered communication intervention that moved beyond mere visibility to focus on empowerment and reputation-building. The strategy was to provide […] - [EOY Recap](https://fzarpa.com/eoy-recap/): For the 2024 Avaaz Recap, I transformed a year of intense global activism into a high-resonance montage, bridging the gap between high-level policy and human hope. From anti-fascism in Europe to the G20’s pledge to tax the super-rich, the video synthesized 12 months of struggle into a single, inspirational narrative for a community of 69 million. The Craft: Editorial Rhythm and Emotional Resonance I edited two distinct versions—vertical and horizontal—to ensure the movement’s “pulse” felt native to every platform. My editing focused on synchronizing a diverse array of global footage—from the media blackout in Sudan to indigenous rights in the […] - [We are not alone](https://fzarpa.com/we-are-not-alone/): AI-Driven Storytelling: A 48-Hour Response to Political Crisis The Challenge: Breaking the Spell of Hopelessness The 2025 USA presidential election results triggered a wave of fear and panic among activist communities. Avaaz needed a nimble, immediate response to reinforce the importance of democratic movements and provide a “push” for people to keep fighting. The objective was to create a sense of belonging that could act as an antidote to the isolation often felt during a rise in far-right power. The Concept: Subverting the “Alien” Label In a political climate where the term “alien” was being used pejoratively against immigrants, my […] - [Bliv](https://fzarpa.com/bliv/): In 2021, electric bikes were still a “myth” amidst São Paulo’s legendary traffic. For Bliv, I developed the “Fato ou Lenda” (Fact or Legend) series of posts for Social Media to dismantle technical doubts and prove that e-mobility is a legitimate solution for the city’s “colossal” congestion. The Strategy: Flat Urbanity To simplify the technology, I used a flat vector aesthetic that highlighted the product’s design and urban utility. By placing the packshot front and center, we celebrated the bike as a mobility bubble—a stylish, efficient way to navigate the megalopolis. The Result: A Breath of Fresh Air The campaign […] - [Tormenta](https://fzarpa.com/tormenta/): The Mythological Punk Liquid The Brief: Bottling the Storm Tormenta (Portuguese for “Storm”) approached me to develop an identity that captured the spirit of a garage band with the precision of a master brewer. They needed a brand that felt young, versatile, and unpolished—yet premium enough to dominate the craft beer shelf. The goal was to build a visual language that was as loud as a power chord but as crisp as a well-hopped ale. The Signature: The Punk Kraken The central semiotic anchor is the Kraken. Usually a symbol of maritime dread, I gave this Norse beast a “street-art” […] - [Criança Esperança](https://fzarpa.com/crianca-esperanca/): The Challenge: Scaling the Classroom Imagination Criança Esperança is one of Brazil’s most influential social mobilization platforms. For the 2019 edition, I was commissioned by Maria Farinha Filmes to design the scenography for a segment exploring “Career Choices.” The project centered on the life of Ausonia Donato, a 74-year-old teacher, and her former students. The goal was to transform a standard interview set into an immersive, imaginative space that bridged the 50-year gap between a teacher’s first lesson and her students’ professional reality. The Concept: The Universal Doodle I bypassed high-tech digital sets in favor of the semiotics of the […] - [SP Tur](https://fzarpa.com/sp-tur/): Editorial Design for a Kaleidoscopic Territory The Challenge: Curating Vast Diversity The Secretariat of Tourism for the State of São Paulo required a high-end promotional suite to attract international travelers to the plural and sprawling landscapes of the state’s interior. The core challenge was to transform an overwhelming volume of locations and cultural data into a cohesive, inviting, and atemporal visual system that 1. reflected the vibrant complexity of the region, and 2. could stand the test of time and transcend fleeting design trends. The Concept: The Flâneur’s Navigation System My strategic approach was to move beyond the traditional “guidebook” […] - [Museu Itinerante](https://fzarpa.com/energia-da-lingua-portuguesa/): Art Directing a Nomadic Lusophone Troupe The Challenge: Making Language Tangible Language is our most vital source of social energy, yet it is often perceived as abstract. EDP (Energia de Portugal), a leader in the global energy sector, commissioned a traveling museum—a 300m² structure on wheels—to celebrate the Portuguese language. My challenge as Art Director was to design a visual system that bridged the gap between electrical infrastructure and cultural identity, ensuring the exhibition felt as vibrant and essential as the power grid itself. The Concept: A Multicentric Current The visual identity avoided a singular, static aesthetic, opting instead for […] - [Caranguejo-Uçá](https://fzarpa.com/caranguejo-uca/): Vernacular Design for Ecological Resilience The Challenge: Protecting the “Andada” Rare is an international environmental nonprofit empowering communities to protect nature, conserve biodiversity, and fight climate change worldwide. Within their Fish Forever program in Brazil, the challenge was to safeguard the Caranguejo-Uçá (Uçá Crab) during its critical mating season, known as the ‘andada’. During this time, a ‘defeso’ (fishing ban) is strictly enforced across 11 Brazilian states to ensure the species’ survival. The goal was to mobilize the Extractive Reserves (RESEX) traditional communities not through top-down prohibition, but through shared cultural values. Having previously shaped the visual narrative of Rare’s […] ## Pages - [Quotes](https://fzarpa.com/quotes/): Real-world feedback from those who have shared projects and professional energy with me: “It has been a pleasure working with Fernando: He brought deep care, creative thinking and solutions, patience with revisions, and a good portion of joy to what was serious work on a tough topic. I whole-heartedly recommend him.” Senior Campaign Director at a global NGO “Working with Zarpa is always a pleasure. Timely deliveries of exceptional design, with an eye for detail. Highly recommend to anyone looking to work with a talented artist and excellent communicator!” Carmen Solari, Grants & Support Operations at Avaaz “I had the […] - [About me](https://fzarpa.com/sobre/): I turn complex social and organisational challenges into resonant, high-impact narratives that demand attention.  I design campaigns and deliver content products while building narratives that protect democracy, the environment, and foster community. My work is rooted in ethics, professional realization, and paying bills. My path hasn’t been a straight line, but it has always had a clear ‘Southern Cross’ constellation to guide. I realized when I was 15 years old on exactly where I wanted to be after reading Marilena Chauí’s “O que é ideologia?”. That tiny great book sparked a lifelong fascination with how we perceive reality and, more […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/fzarpa.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)