In 2021, electric bikes were still a “myth” amidst São Paulo’s legendary traffic. For Bliv, I developed the “Fato ou Lenda” (Fact or Legend) series of posts for Social Media to dismantle technical doubts and prove that e-mobility is a legitimate solution for the city’s “colossal” congestion.

The Strategy: Flat Urbanity

To simplify the technology, I used a flat vector aesthetic that highlighted the product’s design and urban utility. By placing the packshot front and center, we celebrated the bike as a mobility bubble—a stylish, efficient way to navigate the megalopolis.

The Result: A Breath of Fresh Air

The campaign turned technical confusion into an accessible urban routine. We successfully introduced the e-bike as a primary transport mode, providing a visual and functional “breather” within the dantesque traffic of São Paulo.